Case Study: Audi of America achieves $640K annual agency savings and faster, brand‑compliant dealer ads with BrandMuscle

Audi Switches to BrandMuscle to Increase Savings and ROI

Audi needed a more dynamic, scalable way to create on-brand advertising across all models, offer types, media and sizes after outgrowing a legacy ad builder. They turned to BrandMuscle and its marketing automation platform to meet requirements for scalability, brand control and speed-to-market.

BrandMuscle implemented its customizable ad platform—expanding print-ad customization and reducing reliance on outside agencies—which delivered $640,000 in annual creative agency savings, enabled dealer ads to be customized and sent to production in less than 15 minutes, and drove a 437% increase in web banner utilization.

Audi of America

Jessica Thor

Senior Manager Retail Marketing