Case Study: Align Technology optimizes local NFL sponsorship marketing with BrandMuscle

Align Technology ships 3,000 marketing kits with BrandMuscle

Align Technology, a global medical device company best known for its Invisalign® clear aligner system, faced the challenge of amplifying its new NFL sponsorship at a local level. They needed to leverage this national partnership to ensure messaging reached potential customers locally and achieve the best possible ROI. To address this, Align partnered with the vendor BrandMuscle for the production of targeted marketing materials.

BrandMuscle implemented a solution that involved creating over 6,000 co-branded marketing kits for 12 NFL teams and one NHL team. These kits, which included merchandise and social media assets, were shipped directly to top partner dentist offices. This direct targeting, supported by BrandMuscle's fulfillment and production capabilities, successfully extended the national sponsorship's reach to the local level, driving local engagement and optimizing the sponsorship's impact.

Align Technology