Case Study: an international luxury alcohol supplier saves $1.7 million with BrandMuscle consolidated printing

a major luxury alcohol supplier saves $1.7 million in two quarters with BrandMuscle

A major international luxury alcohol supplier faced a significant challenge because its U.S. distributor partners were not printing the expected quantities of marketing-approved point-of-sale materials. This issue within the standard three-tier beverage alcohol model was costing the supplier an exorbitant amount of time and money. The supplier engaged BrandMuscle to execute a revised printing approach.

BrandMuscle implemented a solution using consolidated printing. They transformed the process by bulk-printing and shipping materials on behalf of the distributors at a discounted rate. This program saved the customer $1.7 million within the first two quarters, increased material adoption and speed-to-market, and resulted in over half a million marketing materials being printed for the supplier's brands.