Case Study: a fast-casual restaurant chain achieves a 22% coupon conversion rate with BrandMuscle's paid social campaign

a fast-casual restaurant chain drives 22% coupon conversion with BrandMuscle

A relatively unknown fast-casual restaurant chain struggled to generate awareness and foot traffic for new locations in highly competitive markets. To meet aggressive growth goals, they partnered with the vendor BrandMuscle to expand their online marketing efforts.

BrandMuscle implemented a mobile-focused paid social media campaign using hyper-local targeting. This solution reached over 1.9 million monthly users and generated 6.8 million ad impressions. The campaign's success was measured through trackable coupons, achieving a 22% conversion rate to in-store purchases, which significantly increased foot traffic and exceeded the client's expectations for engagement and financial return.