Case Study: Innovation Square achieves 100% lease-up and $420K ARR with Brandmint

Innovation Square reaches 100% occupancy in 3 months with Brandmint

Innovation Square, a new student housing and mixed-use community in Rochester, faced the challenge of establishing its brand and achieving full lease-up in a competitive market. They needed to effectively reach both local and national students to convert interest into signed leases. To address this, they partnered with the agency Brandmint for a comprehensive marketing solution.

Brandmint developed a full-funnel marketing ecosystem that included marketing automation, segmented digital advertising, and authentic social media content driven by student stories. This strategy successfully nurtured leads and streamlined the application process. The efforts by Brandmint delivered significant results, including 100% occupancy within three months, generating $420,000 in annual recurring revenue, and producing over 530 qualified leads.

Innovation Square