Case Study: Bud Light deepens hockey community engagement with Brandmint

Bud Light drives 250K impressions and 24 hockey activations with Brandmint

Bud Light, America's favorite light lager, sought to build authentic brand affinity within the hockey community to increase market share. The challenge was to embed the brand into the culture in a way that felt earned, not forced. They partnered with Brandmint for a comprehensive campaign involving brand development, influencer marketing, and media planning.

Brandmint created the "Bud Light Beauties" campaign, which blended digital, experiential, and in-arena activations to celebrate everyday hockey players and fans. The solution included a dedicated website, social media content, influencer partnerships, and traditional advertising. The campaign resulted in 250,000 digital impressions, 24 hockey activations, and strong community participation through user-generated content.

Bud Light