Case Study: TMD Friction achieves 95% reduction in manual Excel imports and global marketing efficiency with BrandMaker

TMD Friction reduced its manual data imports into Excel by 95% with BrandMaker

TMD Friction, a global leader in automotive brake pads with ~5,000 employees, struggled with decentralized regional marketing and budget planning: dozens of regional managers maintained separate Excel files across currencies, languages and time zones, causing redundancy, errors and time-consuming manual consolidation.

By implementing BrandMaker’s Finance & Budget Management together with Marketing & Campaign Planning and Digital Asset Management, TMD centralized planning and automated data imports—one user now handles what used to be done by 25, reducing manual Excel imports by 95%. About 20 marketers use the platform daily, enabling real-time global visibility, improved data integrity, full budget utilization, and a more than 33% reduction in resources with faster, higher-quality marketing activities.

TMD Friction

Stephan Giesecke

Head of Regional Marketing