Case Study: Thalia achieves company-wide campaign visibility and higher promotion effectiveness with BrandMaker Marketing Planner

Thalia provides complete visibility to all employees across all bookstores, increasing the effectiveness of promotions

Thalia, a leading bookseller with roughly 6,000 employees across about 350 bookstores and a strong online presence, needed a fast, reliable way to inform and involve store staff in more than 100 annual, highly targeted promotions. Their prior Excel-based, manual calendar process was time-consuming, error-prone and costly, making consistent execution and timely communication across stores difficult.

Thalia deployed BrandMaker Marketing Planner as a single, role-specific digital promotion calendar (implemented in 2–3 months) so each employee sees only the promotions relevant to their store, including prices, logistics and placement visuals. With 1,000+ active users, the centralized system reduced errors and costs, increased efficiency and campaign effectiveness, and improved return on each promotion.

Thalia

Christian Konsorski

Senior Manager Marketing Campaign Management