Case Study: the largest furniture retailer achieves real-time commercial planning and increased sales with BrandMaker

Streamlining commercial planning has increased effectiveness in marketing and supply chain and resulted in increased sales worldwide

The largest Furniture Retailer, a global company with 392+ stores across 32 markets, needed to digitalize commercial planning and campaign execution while moving beyond a decentralized Excel-based process. Working with BrandMaker and its Marketing & Campaign Planning solution, the retailer aimed to improve collaboration, gain near real-time insights, and better align global strategy with local campaigns.

BrandMaker implemented a SaaS-based planning platform, internally called CAMP, starting with a fast MVP and an agile rollout across markets. The solution now captures over 90% of customer-facing activities, gives teams real-time visibility into campaign and sales performance, reduces manual work and errors, and is projected to increase annual sales by 1% worldwide.