Case Study: tesa achieves global brand compliance and faster time-to-market with BrandMaker

Smart Launch speeds full implementation of tesa's worldwide platform for marketing assets

tesa, a global manufacturer of self-adhesive products with about 5,000 employees, needed to ensure consistent corporate design across independent country profit centers while cutting agency costs and speeding time-to-market. The company required a centralized single source of truth for marketing assets and easy-to-use templates for high-demand POS materials, brochures, and digital assets to support local marketing teams worldwide.

Using BrandMaker’s Digital Asset Manager and Brand Portal, implemented through the Smart Launch Web-to-Publish process, tesa centralized its marketing assets and rolled out international templates. The result: a smoothly integrated platform, faster access to up-to-date assets, eliminated agency costs for POS materials, lower brochure production costs, improved global brand compliance, and accelerated campaign delivery.

tesa

Ovid Westermann

Project Manager Marketing Technology