Case Study: Carl Zeiss achieves streamlined global brand-asset management and up to 50% cost savings with BrandMaker

Improving the management and availability of brand assets worldwide

ZEISS, a global leader in optics and optoelectronics with about 30,000 employees and roughly $7B in annual revenue, faced fragmented marketing assets scattered across regional databases and laptops. This made it difficult to deliver localized, brand‑compliant materials quickly to offices, agencies and distributors worldwide.

Implementing BrandMaker’s Digital Asset Manager as a centralized Brand Portal consolidated ~60,000 assets (including ~10,000 InDesign files) and supported ~10,000 users, enabling faster global distribution, streamlined production and approval, improved reporting and brand consistency — with reported cost savings up to 50% and ongoing improvements via API integrations and close Customer Success collaboration.

Carl Zeiss

Dimitrios Koulakiotis

Head of Tools & Infrastructure, Corporate Brand and Communications