Case Study: EURONICS achieves fast, brand-compliant marketing and real-time asset access with BrandMaker

Fast and cost-effective time-to-market in electronics retailing

EURONICS, one of Europe’s largest consumer-electronics retail groups with about 1,200 German outlets and 11,000 employees, faced a fragmented marketing landscape: multiple local agencies, different sub-brands (EURONICS, EURONICS XXL, media@home) and many user roles made it difficult to maintain a consistent, brand-compliant presence and provide easy-to-use marketing materials for retailers with varying skill levels.

EURONICS selected BrandMaker’s Brand Management and DAM (with a Brand Template Builder and Extranet interface) to centralize assets, enforce rights- and role-based access, and let retailers customize approved templates. The platform now manages over 20,000+ assets, supports ~1,800 users and ~1,200 downloads/month across 43 templates, shortening time-to-market, reducing agency costs, and increasing dealer use—especially during COVID when rapid campaign delivery was critical.

Euronics

Elke Bertsch

Head of Marketing Communications