Case Study: FARO achieves 93% more marketing-sourced revenue and 384% ROI with BrandMaker's Hive9

FARO - Customer Case Study

FARO Technologies, a Florida-based $330M provider of 3D measurement and imaging technology, was operating in marketing chaos: 55 marketers across 16 countries used disparate spreadsheets and PowerPoints, lacked consistent terminology or operating procedures, and had no single source of truth to link planning, budgeting, and performance—making it impossible to prove marketing’s impact.

Under VP Lisa Cole FARO implemented Hive9 in 3–4 months alongside a structured RAMP change process, standardized lead workflows, and integrations with Salesforce and Jira, replacing spreadsheets with a single planning, budgeting, and attribution platform and assigning IMDs clear accountability. The result: dramatic transparency and performance — 93.4% increase in marketing‑sourced revenue while cutting spend nearly in half, a 384% uplift in marketing ROI, 593% improvement in AQL-to-closed-won conversion, 53% faster deal velocity, and recognition with Forrester’s Return on Integration award.

FARO

Lisa Cole

Vice President Corporate Marketing