Case Study: Rodenstock achieves global campaign and budget control and consistent brand presence in 85 countries with BrandMaker

Easily plan campaigns and budgets worldwide and implement them in line with branding requirements

Rodenstock, a Munich‑based leader in ophthalmic optics with about 4,900 employees and operations in 85 countries, needed to simplify and standardize its global marketing: campaign planning, budget control, and consistent brand presence across subsidiaries and distribution partners while increasing transparency and speed.

In 2017 Rodenstock implemented BrandMaker’s Marketing & Campaign Planning, Finance & Budget Management, Digital Asset Management and Brand Management to create a centralized Marketing Portal and Shop. The result: one-stop access to ~12,000 CI‑consistent assets, ~300 users (1,500 logins/month) and ~4,000 downloads/month, improved transparency and structured planning, continuous budget monitoring, faster local adaptation, cost savings and a uniform brand presence across all markets.

Rodenstock

Tina Bergner

Senior Manager Marketing Operations