Case Study: DekaBank achieves instant access to 250,000+ assets and automated brand & media management with BrandMaker Digital Asset Manager

DekaBank - Customer Case Study

DekaBank, a Frankfurt-based asset manager with over 4,700 employees and a document‑intensive business, needed a way to create, index and retrieve large volumes of marketing and compliance documents on demand. With regulatory complexity, fast sales cycles, and hundreds of thousands of assets to manage, the bank required a scalable, secure system that delivered consistent, compliant content to internal teams and its network of 385 savings banks.

DekaBank implemented BrandMaker’s Digital Asset Manager as the core of its Marketing and Media Management System (MMS), fully integrated into the group’s infrastructure. The platform now serves 1,300+ internal and 55 external users, hosts ~250,000 assets with 2,200+ monthly uploads, and delivers faster, automated workflows, transparent review/approval processes, customized security, and scalable on‑demand access to compliant documentation across the organization.

DekaBank

Stefan Hofhans

IT Service / Savings Banks