Case Study: Vertiv achieves unified global marketing collaboration, brand consistency, and efficiency with BrandMaker

BrandMaker Increases Collaboration, Quality, and Efficiency

Vertiv, a global manufacturer and service provider for data centers and critical networks (18,000+ employees, $4.3B revenue), faced fragmentation after rapid growth: regions ran independent portals with no central storage for images, templates or metrics, budgets were inefficient, work was duplicated, and localization and translation were cumbersome.

By implementing BrandMaker’s Marketing Planner and Digital Asset Manager, Vertiv created a single global portal with universal access to 100,000+ assets and single sign‑on, established governance and a single source of truth, and streamlined localization and approvals. The result was faster turnaround, higher productivity, consistent branding worldwide, better budget efficiency, and a unified, collaborative global marketing team prepared for continuous improvement.

Vertiv

Vicki Frost

Strategic Content & Campaigns Director