Case Study: Topshop increases revenue and conversions with BrandLock

Topshop increases revenue per visit by 6.2% with BrandLock

Topshop, a British multinational fashion retailer, faced a challenge where fraudulent browser extensions and pop-up ads were hijacking their shoppers' journeys. These ads, which were often invisible to the company itself, lured visitors away to competitor sites, negatively impacting sales and the customer experience. To combat this, Topshop implemented Shield, a solution from vendor BrandLock.

BrandLock deployed its Shield product with a single line of code onto Topshop's website. This solution blocked the disruptive ads, providing full visibility into the issue. The results were significant, with Topshop achieving a 6.2% lift in average revenue per visit and a 5.67% increase in conversion rates. BrandLock's solution delivered an immediate return, providing a seamless customer experience and a 40x return on investment.

Topshop