Case Study: Pharmaca achieves 4% revenue growth with BrandLock

Pharmaca lifts revenue per visit 4% with BrandLock

Pharmaca, a health and wellness company, faced a challenge with customer journey hijacking. Malicious adware and unwanted coupon extensions were being injected into visitors' browsers, diverting them to competitor sites and hurting their online conversion rate. They partnered with BrandLock to address this issue.

BrandLock implemented its Shield solution to block the harmful ads and its Engage tool to offer personalized deals to deal-seeking shoppers. This strategy prevented revenue loss and encouraged conversions. As a result, Pharmaca achieved a 4.8% average conversion rate lift, a 4% average revenue per visit increase, and recovered 6,107 orders in the first six months using BrandLock.

Pharmaca