Case Study: Peter Millar boosts conversions and rescues orders with BrandLock Shield

Peter Millar lifts conversion rates 3.5% with BrandLock

Peter Millar, a premium clothing company, faced a significant challenge from ad injections that disrupted the online customer experience and led to revenue loss. These unauthorized ads from competitors were displayed to shoppers on their website, often redirecting them away. This hidden problem was chipping away at their conversion rates, and they were initially unaware of its full extent.

The vendor BrandLock implemented its Shield solution to block these ad injections. This eliminated the unwanted ads, protected the brand's online experience, and restored lost revenue. Over 12 months, Peter Millar consistently saw an average conversion rate lift of 3.5 percent, rescued approximately 12,000 orders in a year, and achieved a highest RPV lift of 8.07%. BrandLock delivered these results with minimal effort required from the retailer.

Peter Millar