Case Study: Novica boosts revenue by reducing browser-injected ads with BrandLock Shield

Novica boosts revenue per visit 5.14% with BrandLock

Novica, a major online retailer of handmade gifts and home decor, was facing a challenge with browser-injected ads. These ads were compromising the shopping experience and luring customers away from completing their purchases, but the company lacked an effective way to measure their impact on revenue.

BrandLock implemented its solution using a pay-per-performance A/B testing model. By disabling the intrusive ads for a protected group of shoppers, BrandLock was able to measure a significant positive impact. The results included an average 3.58% increase in conversion rate and a 5.14% increase in revenue per visit, ultimately driving 8.15% of total revenue for Novica through the BrandLock Shield service.

Novica