Case Study: Nine West increases conversions and revenue with BrandLock

Nine West increases conversions by removing browser -based ads

Nine West was facing a challenge where its online shoppers were being diverted by intrusive browser-based ads and pop-ups from competitors that were seamlessly injected into its product pages. After identifying that 11.25% of its shopping sessions were impacted, the company turned to the vendor BrandLock and its Shield product for a solution.

BrandLock implemented its Shield technology via a simple one-line code change to block these unwanted ads. Running a performance-based A/B test over twelve months, the solution delivered significant results for Nine West, including an 8% lift in conversion rate, a 6.1% increase in revenue per session, and a 7% decrease in cart abandonment. BrandLock's service was self-funding, with its fees covered by the substantial revenue lift it generated.

Nine West

Andy Cho

VP of Ecommerce