Case Study: Kirkland's boosts conversion and revenue with BrandLock Shield

Kirklands Cleans House on Shopper Distractions and Boosts Revenue

Kirkland's was experiencing a significant problem with browser-injected ads that were luring shoppers away from their website to competing retailers. They were aware of the ads but had no way to measure their impact on sales. They partnered with BrandLock and used its Shield product to address this challenge.

By implementing BrandLock's Shield, Kirkland's ran an extensive A/B test that disabled these distracting ads for a large portion of their traffic. The solution delivered impressive results, including an 11% lift in overall site conversion rate and a 6% increase in revenue per session. Kirkland's also achieved a 360% increase in page views per visit and gained a 99% confidence level in the data, proving the measurable impact of BrandLock.

Kirkland's

Jim Richmond

VP eCommerce