Case Study: Jabra boosts revenue and conversion rates with BrandLock

Jabra lifts revenue per visit 8.1% with BrandLock

Jabra, a Danish electronics company specializing in audio equipment, faced a significant challenge with browser-injected ads diverting its online shoppers to competitor websites. These unauthorized ads, bundled into browser extensions, were seamlessly designed to blend with the user experience and were hijacking over 4% of all site visits. To protect the customer journey and stop revenue leaks, Jabra partnered with BrandLock and implemented its Shield solution.

BrandLock deployed its Shield solution to identify and block all injected competitor ads on the Jabra website. This ensured shoppers remained on-site to complete their purchases. The solution was integrated with third-party analytics to validate the results, which included a 12.4% lift in conversion rates and an 8.1% increase in revenue per visit. BrandLock's implementation also led to a 200% increase in page views per visit, demonstrating significantly higher shopper engagement.

Jabra