Case Study: Franklin Planner Corporation achieves higher conversions and revenue recovery with BrandLock Shield

Franklin Planner Corporation boosts revenue per visit 5.18% with BrandLock

Franklin Planner Corporation, an arts and crafts retailer, faced a significant challenge with customer journey hijacking. Unauthorized ads and pop-ups were being injected into their website, redirecting traffic and conversions to competitors. This invisible problem was disrupting the customer experience and harming revenue until it was brought to their attention by BrandLock.

BrandLock deployed its Shield solution to identify and block these unauthorized ad injections and coupon extensions. As a result, Franklin Planner saw a major improvement in their key metrics, including a 6.38% lift in conversion rate and a 5.18% increase in revenue per visit, recovering over 3,600 orders in six months. BrandLock has since also implemented its Engage solution for personalized promotions.

Franklin Planner Corporation