Case Study: Footwear etc. increases revenue by reducing browser-injected ads with BrandLock Shield

Footwear etc increases revenue by removing distracting ads

Footwear etc, a footwear retailer, was facing a challenge with browser-injected ads that were appearing on its product pages and luring shoppers away to other websites. These distractions, which were affecting 14% of their traffic, were initially invisible to them until customers began to complain. The vendor, BrandLock, identified this problem for them.

The solution was implemented using BrandLock's Shield product, which was integrated via a single line of code. Through rigorous A/B testing, BrandLock protected shoppers from these ads. The results were significant, including an overall revenue increase of 9-16% and a conversion rate lift of 10-16%. For the segment of infected users, the conversion rate increased by 251-393%, making the solution self-funding for Footwear etc.

Footwear etc.

Mike Baranov

Director of Online Operations