Case Study: Footwear Etc. reduces ad injections and boosts conversion with BrandLock

Footwear Etc boosts revenue per visit 9% with BrandLock

Footwear Etc., a family-run comfort shoe retailer, was facing a challenge with unauthorized competitor ads being injected into its website. These ads were hurting the company's brand perception and luring shoppers away from their intended customer journey. The company partnered with BrandLock to address this issue.

BrandLock implemented its Shield solution to block the ad injections. Following an A/B test that revealed over 14% of web sessions were infected, the deployment led to significant improvements. The results included a 9% lift in overall site revenue per visit and a 16% increase in the overall conversion rate. By using BrandLock, Footwear Etc. improved its key eCommerce metrics and restored positive brand perception.

Footwear Etc