Case Study: Fingerhut boosts conversions and revenue with BrandLock

Fingerhut lifts revenue per visit 3.46% with BrandLock

Fingerhut, a nationwide direct retailer, sought to improve its eCommerce conversion rate and reduce cart abandonment. Their marketing efforts were being undercut by ad injections that hijacked the customer journey. They partnered with BrandLock to implement its Shield and Engage solutions to address these invisible threats and recover lost sales.

BrandLock deployed its Shield product to block unauthorized ad injections and its Engage solution to target shoppers displaying intent to abandon their carts, particularly those using invalid coupons. Through one-to-one messaging, BrandLock helped Fingerhut achieve significant results, including a 3.66% lift in conversion rate, a 3.46% increase in revenue per visit, and millions of dollars in recovered revenue.

Fingerhut