Case Study: FILA achieves 9% revenue per visit growth with BrandLock

Fila boosts revenue per visit 9% with BrandLock

Fila, a sportswear manufacturer, faced a significant challenge with unauthorized ad injections and browser extensions that were diverting its online customers to competitors and causing revenue leakage from frustrated shoppers using invalid coupon codes. To address this, Fila partnered with BrandLock to deploy its Shield and Engage solutions.

BrandLock implemented its AI-powered Shield solution to identify and block the unauthorized ads and malicious scripts. The Engage solution was also deployed to deliver personalized, one-to-one promotions to shoppers in real-time to combat frustration and reduce cart abandonment. As a result, Fila achieved a 9% increase in revenue per visit, a 10.6% lift in conversion rates, and recovered over 4,500 orders, demonstrating a significant measurable impact from the BrandLock solutions.

Fila