Case Study: Cartier boosts conversion rate and revenue with BrandLock

Cartier boosts revenue per session 4.5% with BrandLock

Cartier, a luxury goods company, faced a challenge with browser-injected ads hijacking its shoppers' online journeys. These illegitimate ads, which included competitor promotions and pop-ups, disrupted the high-end customer experience and were negatively impacting conversion rates. To address this, Cartier partnered with the vendor BrandLock.

BrandLock implemented its Shield solution to prevent these ad injections on Cartier's eCommerce site. This action successfully protected the brand's reputation and recovered lost revenue. The results were significant, including a 10.70% revenue per visit lift and a 7.83% conversion rate lift. Overall, BrandLock helped drive a 9.81% increase in revenue for Cartier.

Cartier