Case Study: Cariuma achieves higher revenue and conversion rates with BrandLock

A BrandLock Case Study

Preview of the Cariuma Case Study

Cariuma lifts revenue per visit 8.12% with BrandLock

Cariuma, a conscious Brazilian sneaker brand, faced a significant challenge with customer journey hijacking, where unauthorized browser-injected ads were stealing their website visitors and redirecting them to competitor sites. This problem was negatively impacting their conversion rates and brand reputation. The vendor BrandLock made them aware of the issue's scale and demonstrated how these invasive ads were affecting their eCommerce KPIs.

BrandLock implemented its Shield solution to block all ad injections on the client-side, creating a distraction-free shopping experience. This solution delivered immediate and verifiable results for Cariuma, including a 3.71% lift in conversion rate and a 3.78% increase in revenue per visit. The investment provided a positive ROI and allowed Cariuma to ensure their customers received the intended online experience without interference.


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