Case Study: Bare Necessities boosts revenue and conversion with BrandLock

Bare Necessities - Customer Case Study

Bare Necessities, an online retailer of intimate apparel, worked with BrandLock after popup ads, videos, and other unsolicited content on its site were distracting shoppers and driving cart abandonment. The retailer needed to understand how these fraudulent ad experiences were affecting customer conversion and revenue.

BrandLock deployed a single line of code and used A/B testing plus its BrandLock Shield software to identify and remove the fraudulent popup ads, which were affecting about 8.5% of web traffic. In 30 days, Bare Necessities saw cart abandonment fall 1.4%, bounce rate drop 2.52%, conversion rate rise 3.94%, average order value increase 0.99%, and revenue per session improve 4.89%, delivering a 20x+ ROI.

Bare Necessities