Case Study: Bare Necessities boosts revenue by eliminating adware with BrandLock

Bare Necessities boosts revenue per visit 4.64% with BrandLock

Bare Necessities, a major online retailer of women's intimate apparel, was facing a significant challenge with fraudulent popup ads and competitor ads that were hijacking its shoppers. These distractions increased cart abandonment rates and made it difficult for customers to distinguish legitimate site content. The company enlisted BrandLock to address this issue using its Shield solution.

BrandLock implemented its Shield software by deploying a single line of code on the Bare Necessities website to eliminate the fraudulent ads. The solution measured the impact of removing these distractions, leading to a dramatic improvement in key metrics. BrandLock reported a 5.19% increase in overall site conversion rate and a 4.64% lift in revenue per visit, ultimately driving 7.12% of total revenue through their intervention. The solution proved to be self-funded, delivering a 20x+ return on investment for the retailer.

Bare Necessities