Case Study: University of Delaware achieves a memorable, high-attendance Class of 2020 celebration with Brandlive Events

University of Delaware chooses Brandlive Events to Honor the Class of 2020

The University of Delaware partnered with Brandlive to produce the Blue Hen Celebration after COVID-19 forced postponement of its traditional commencement. UD needed a memorable, university-branded virtual event delivered in just 13 days that could support 10,000+ live attendees, provide accessibility (closed captioning), and give friends and family a way to congratulate graduates.

Brandlive built a custom Events production—matching UD branding, integrating live chat and social “virtual shout-outs,” closed-captioned video, on-demand playback, and a dedicated customer success manager—after thorough testing. The event drew over 16,400 total views (7,400+ live), generated more than 2,500 audience comments, and delivered a highly engaging, well-received celebration that preserved the spirit of commencement.

University of Delaware

April Doughty

Digital Project Manager with the Office of Communications & Marketing