Case Study: TaylorMade achieves 1,019 purchase/demo clicks and 17-minute average engagement with Brandlive

Taylormade Hits A Solid Drive For Consumer Action

TaylorMade, a leading golf equipment brand, wanted to ramp up its digital strategy and use live video to create more authentic, interactive consumer experiences and better train its nationwide sales team. For the SLDR S driver launch, the challenge was to innovate without the expense and formality of a studio while reaching and engaging both consumers and dealers.

TaylorMade used the Brandlive platform to stream live from its Tour Truck at a PGA event, hosting a product VP and a sales manager to balance technical detail and personality. The event drove strong engagement and measurable action: 1,479 registrations, 1,312 live viewers (88% turnout), 1,019 clicks to buy or schedule demos (78% attendee click rate), 908 comments/questions, and an average watch time of 17 minutes. Brandlive was also used for consistent, interactive nationwide sales training, improving dealer understanding and product messaging.

TaylorMade

Ryan Lauder

Director Of Digital Strategy