Case Study: Surf Park Central achieves a branded, high-engagement virtual Surf Park Summit with Brandlive Events

Surf Park Central Chooses Brandlive for First Virtual Surf Park Summit

Surf Park Central (SPC), a five-person hub for surf park news founded in 2012, faced the challenge of moving its annual Surf Park Summit online for the first time in 2020 while retaining the look, feel, and sponsor value of a live conference. SPC needed a branded, stream-focused experience that didn’t feel like “another online meeting,” plus ways to showcase 26 partners, capture attendee profiles, and measure engagement.

Partnering with Brandlive Events, SPC produced a 2-day, 20-panel virtual summit with 87 presenters, a single library page linking to 26 branded sponsor booths, custom registration fields, and a FuelTV YouTube simulcast. The event drove 1,500+ page views, 1,578 product clicks, 434 registrations, rich sponsor analytics and audience feedback, a 120% boost in total views from the simulcast, and sustained on-demand viewing—delivering a branded, measurable virtual summit that met SPC’s goals.

Surf Park Central

Chris Kluesener

Partner