Case Study: Saga Outerwear achieves unified cross-platform fan engagement with Brandlive

Saga Outerwear - Customer Case Study

Saga Outerwear, a youth‑focused action‑sports apparel brand, needed a better way to engage its largely Millennial audience across multiple social networks without losing interaction when managing each channel separately. With a marketing strategy built around its team of athletes, Saga wanted authentic, real‑time connections between fans and the skiers and snowboarders who design and use their gear.

Using Brandlive, Saga consolidated followers from Facebook, Twitter, and Snapchat into one virtual live event where fans can chat directly with athletes in candid, last‑minute broadcasts. The platform’s ease of use let Saga focus on genuine conversation rather than technology, driving stronger real‑time feedback, deeper fan advocacy, and higher cross‑network engagement.

Saga Outerwear

Jordan Harper

Chief Marketing Officer