Case Study: Pottery Barn achieves dramatic audience engagement and a new consumer touchpoint with Brandlive

Pottery Barn Creates New Consumer Touchpoint

Pottery Barn, a lifestyle-driven home furnishings brand founded in 1949, wanted to extend its carefully curated in-store experience into customers’ homes and create a more engaging touchpoint between physical showrooms and its online store. The challenge was to showcase products and expert advice in a way that felt personal, drove purchases, and increased customer interaction.

Using Brandlive’s platform, Pottery Barn produced live, shoppable broadcasts featuring product demos, guest designers, mixologists, live chat and Twitter interaction, and printable recipes. The events drove substantial engagement and sales signals: product clicks +329%, registrations +945%, commenters +3,819% and comments +4,717%, while creating a new “middle-ground” touchpoint that made viewers feel like they had one-on-one time with the brand.

Pottery Barn