Case Study: Nightforce achieves rapid, scalable retailer training and early pre-orders with Brandlive

Nightforce Focuses On New Retailer Training Opportunities

Nightforce Optics, founded in 1992, makes high-performance riflescopes and needed a better way to train retail accounts about new ATACR products. Phone calls, emails, and brochures couldn’t convey technical details or reach all dealers at once without appearing to favor some accounts, so Nightforce sought a convenient, scalable way to deliver live demonstrations and real-time Q&A.

They used Brandlive’s live interactive video platform to run three concise 20-minute sessions—two for buyers and one for employees—before the public launch. Nearly 100 dealers attended, orders began coming in immediately (with pre-orders starting four days before official availability), feedback was overwhelmingly positive, and Nightforce gained a measurable, analytics-driven communication tool that became a key part of their sales and marketing strategy.

Nightforce

Kyle Brown

Director of Sales & Marketing