Case Study: MasterCraft scales dealer training and customer engagement with Brandlive

MasterCraft - Customer Case Study

Mastercraft, a leading manufacturer of performance boats, needed a better way to present highly visual products and deliver consistent training and marketing to dealers, mechanics, and prospective buyers nationwide—something PowerPoint and basic screen sharing couldn't accomplish. Their challenge was to educate people visually about boat features and maintenance while reaching a dispersed audience with uniform messaging.

They adopted Brandlive to run interactive training, marketing, and commerce events with real-time Q&A and a customized event microsite (dealer locator, pricing calculator, and build-your-own module). The platform powered the launch of the NXT-20—Mastercraft’s most price-accessible model—delivering consistent product messaging to all dealers, engaging buyers with visual walkthroughs, and lowering the barrier to entry while maintaining the brand’s quality.

MasterCraft

Jason Boertje

Director of Marketing