Case Study: KUIU achieves $22.8K in 30-minute live sales and 1,787 viewers with Brandlive

KUIU - Customer Case Study

Kuiu, a maker of ultralight technical mountain hunting clothing and gear, needed to launch its new ULTRA backpack line in a way that reached both dedicated fans and new customers while clearly demonstrating technical differences that justify premium pricing. They required a high-quality, turnkey streaming solution that fit their brand standards and avoided the time and cost of repurposing consumer platforms.

Kuiu used Brandlive to run a 30-minute Ultra Pack Live event that attracted 1,787 live viewers (59% returning, 41% new) and generated $22,782.85 in sales across three pack offers. Live demonstrations highlighted product differentiation and drove a sales mix dominated by the highest-priced ULTRA 6000 (56%), with ULTRA 3000 at 25% and ULTRA 1800 at 19%.

KUIU

Blaise Douros

Videographer