Case Study: Biden-Harris Campaign raises $30M+ and runs 315 virtual events with Brandlive

Joe Biden Campaign for President Partners with Brandlive for the Virtual Campaign Trail

The Joe Biden Campaign for President partnered with Brandlive in May 2020 to move its campaign trail online. The campaign needed a platform that could identify who was attending events, host fully branded experiences on the campaign’s domain, meet strict security requirements, and integrate attendance and donation data with existing systems — all while scaling to a very high cadence of events.

Brandlive built and hosted 315 custom virtual events in 177 days (about 1.8 events/day), delivered secure, fully branded broadcasts, and integrated with ActBlue, Mobilize and a custom CRM API to provide rich analytics. The effort generated over $30M in donations, ~4.7M page views, 913,000+ registrations, and headline events such as a Hamilton fundraiser with 566,000+ views, all while meeting enterprise security standards and streamlining data into the campaign’s systems.

Biden Harris

Joe Biden

President