Case Study: Mindful achieves an engaging product launch event with Brandlive’s Greenroom

How Mindful Elevated Their Product Launch Event with Brandlive’s Greenroom

Mindful was preparing a product launch webinar and needed a more polished, engaging experience than a standard Zoom event could provide. The team also wanted a tool that would let them plan the show in advance and manage a complex production with 8 speakers, so they turned to Brandlive and its Greenroom product.

Brandlive helped Mindful build a run of show with a mix of live and prerecorded content, using the Showboard to switch between different speaker layouts during the Q&A. The result was a highly produced event that impressed attendees, delivered 89% audience retention, and drew strong feedback that it “wasn’t Zoom.”

Mindful

Miles Price

Senior Product Marketing Manager