Case Study: GoPro achieves 400% increase in sell-through with Brandlive

GoPro Uses Brandlive to Increase Sell-Through 400%

GoPro faced the challenge of communicating constant product innovation and consistent messaging across a massive global retail marketplace. They needed a way to connect product experts with retail sales teams in real time so stores worldwide would understand new features and reasons to buy.

Using Brandlive’s interactive platform and a “Phases of Training” program, GoPro ran live, branded training events (including a multi-day Hero 3+ launch with 200+ retailers) and archived sessions for on-demand reference. The result: participating stores saw nearly a 400% increase in sell-through, and 83% of participants rated the training as fun, helpful, and wanted more.

GoPro

Nick Stagge

Senior Global Training Manager