Case Study: Cognizant achieves global employee engagement with Brandlive

Cognizant Impact Awards Taking Recognition to New Heights

Cognizant needed to transform its annual Impact Awards from a simple virtual meeting into a global, high-production employee recognition event that could connect teams across countries and time zones. The company turned to Brandlive for a scalable broadcasting partner with the production value and technical polish needed to make the celebration feel immersive, personal, and worthy of its honorees.

Brandlive delivered a full-service event solution for Cognizant, handling production, creative, and technical support, including run-of-show management, on-site filming, custom branding, graphics, and engagement tools. The impact grew from 25,000 registrations and 12 regional watch parties in the first year to five physical stages, 20 watch parties, and more than 50,000 engagements across 50 countries in 2025, helping make the Impact Awards a world-class global celebration.

Cognizant

Annette Busateri

Corporate Communications & Storytelling