Case Study: Plume Labs achieves higher engagement for climate data events with Brandlive

AccuWeather Brings Scientists to the Table to Communicate Data for Impact

Plume Labs, AccuWeather’s center for machine learning and environmental data, needed a better way to turn complex climate data into engaging stories that could drive audience action. With Brandlive and its Greenroom platform, the team aimed to overcome the challenge of making long, technical shows more accessible and professional.

Brandlive helped Plume Labs quickly learn the platform, build an event site, and produce a higher-quality webinar experience. The results were strong: 80% viewer retention, participants from 16 countries, and 192,331 minutes of watch time, alongside positive feedback from both attendees and presenters.

Plume Labs

Tyler Knowlton

Director of Communication, Communities, and Partnerships