Case Study: Reckless Cosmetics grows organic social channels by 102% with Brandlective

Reckless Cosmetics grows organic Instagram audience by 102% with Brandlective

Reckless Cosmetics, a young vegan and cruelty-free makeup brand, faced the challenge of building its digital footprint and attracting new customers. They hired Brandlective Communications to create and implement a digital marketing strategy with key goals of increasing organic website traffic and growing their social media audiences.

Brandlective implemented a solution focused on organic social media, including influencer outreach and creating engaging content like how-to reels. The results were significant across all platforms. Most notably, Brandlective grew the brand's Instagram audience organically by 102% and achieved an engagement rate that exceeded the industry benchmark for excellence.

Reckless Cosmetics