Case Study: Onebright boosts self-funding client leads with Brandlective Google Ads

Onebright boosts lead engagement with Brandlective, reaching a 2.19% CTR

Onebright, a leading mental health service provider, sought to increase its volume of self-funding clients and diversify from its traditional reliance on health insurance referrals. The challenge was to attract and convert this new demographic through increased visibility and engagement. To meet this challenge, they partnered with Brandlective, which employed targeted Google Ads campaigns.

Brandlective implemented a solution involving thorough keyword research, compelling ad copy, and geographic targeting in high-potential areas. This strategy resulted in a click-through rate of 2.19%, a search impression share of 44%, and an engagement rate of 53%, all while maintaining the cost per lead on budget. The partnership successfully increased Onebright's volume of self-funding clients and also contributed to an 82% increase in sentiment.

Onebright