Case Study: Free Tax Returns reduces customer acquisition cost by 124% with Brandlective Facebook Ads

Free Tax Returns reduces customer acquisition cost by 124% with Brandlective

Free Tax Returns, an app for simplifying tax filings, partnered with Brandlective to reduce their customer acquisition cost through a revamped Facebook Ads strategy. Their challenge was to enhance their paid social campaigns and improve targeting with a very short campaign window before the tax deadline.

Brandlective implemented a strategy using impulsive video assets linked directly to Facebook lead generation forms, which was found to be more effective than landing pages. Through testing and optimization, they generated 192 leads in 30 days and successfully reduced the cost per acquisition by 124%.