Brandlective
20 Case Studies
A Brandlective Case Study
Bioceutica, a nutrition company, needed to attract new consultants to its network marketing model. The challenge was to design and implement a campaign to recruit top talent. They called upon their lead online marketers, Brandlective, to develop this initiative.
Brandlective created the #JustSayYes cross-channel social media campaign. They leveraged paid social to target individuals interested in nutrition and network marketing opportunities, and created a shared community space for conversations. The solution implemented by Brandlective led to the recruitment of numerous new managers and an 82% increase in brand sentiment. Positive results were seen within 90 days, significantly improving Bioceutica's industry reputation.