Case Study: Mitsubishi Motors streamlines dealer marketing asset sharing with Brandkit

How Mitsubishi Motors New Zealand distributes digital resources, and physical marketing materials to New Zealand's Mitsubishi Motors dealer network

Mitsubishi Motors New Zealand (MMNZ) faced a challenge in supporting its dealer network with marketing materials. Before Brandkit, assets were disorganized and hard to find, leading to dealers using outdated content and waiting long periods for requests. This inefficient system created inconsistency in how the Mitsubishi brand story was being told across the country.

The solution was Brandkit, which implemented a custom-branded platform called the "Brand Lab." This system centralized all digital and physical marketing resources, making them easy for dealers to find and download. A key feature was Brandkit's Shoppable Asset links, which allowed dealers to order physical materials directly from the asset page. The result was a more efficient process where dealers now use the latest assets more frequently, ensuring consistent and effective brand storytelling nationwide.

Mitsubishi Motors

Lauren Gibbs

Mitsubishi Motors